Members Features & Benefits
A Veraccom subscription provides all members with a features and benefits package as standard. Each feature has been designed to improve the overall opportunities available for our members.
Improved - branding, visibility, market reach, visitor numbers, income, and resources are enablers we think are necessary for our members to assist them with their business operation.
As part of our continuous improvement plans, we endeavour to make ongoing investment and improvements on the platform to further benefit all members.
Each feature below can be opened by clicking the + button to expand the box. If you have any questions on any of the listed features below you may find the answers on our FAQ page or contact us, we would love to hear from you.
Dedicated Property Listing
As a member, you will have a dedicated property listing on the Veraccom website.
You have the freedom to add up to 26 photos that form part of the rolling image carousel on your listing as well as generous 12,000 character description area to really sell the features and benefits of your accommodation. Select as many features as your property and the surrounding area offers, that neatly shows up on your Veraccom listing.
Set a price range; add a review link to your nominated site e.g. Tripadvisor or Feefo; a calendar to show guests availability and an enquiry form for guests to contact you directly, should you wish to use this option. Our flex approach allows you to choose which options you wish to use.
Veraccom Trust Badge
Each property listed receives its own Veraccom trust badge. The badge can be displayed in a number of ways, either as a static image or, more importantly as an embed image on your website. The embedded image may also be accepted on other listing websites, though you would need to check with the site owners.
The badge is dynamic, (using the embedded code) which when clicked from another website takes the viewer back to your listing on the Veraccom website, thus allowing the viewer to see you are not a fraud.
The identification number on the badge is unique to your property, and this should be included in your property descriptions on all your other listings for maximum impact. The property ID number can be found on the Veraccom website property section when searched, allowing the viewer to see your property is registered.
Using the badge and the property identification number on all your other listing sites is paramount to ensuring you get your collective message across that you are verified.
(Conditions apply to the use of brand assets, of which can be found in the Principal Terms and Conditions located at the bottom of any Veraccom web page)
Becoming a Trusted Supplier
On completion of verification screening checks, you will become a Veraccom member and in turn, will be viewed as a trusted supplier of verified holiday accommodation.
Being verified really will raise confidence from prospective guests that you are not a fraud or a scam when they see the "Veraccom Trust Badge” on your property listings and social media websites.
Each property photo on your Veraccom listing that you upload will have the Veraccom tick watermark to ensure copyright, which will be unique to your Veraccom listing.
Building Your Brand
Its all about your brand identity! It's not just big companies that need to have excellent brand appeal. Small businesses and individuals have so much to gain by investing in their brand.
Having the “Veraccom Trust Badge” on the property listings you advertise with, raises your Brand profile to a higher level. Many of your competitors will be at a disadvantage as they may not be members of Veraccom.
With fraud on the increase, more and more potential guests will only be prepared to reserve holiday accommodation with providers that take the time to raise their game and become verified.
Bookers of rented holiday accommodation, B&B, and Guest Houses stand a much higher chance of attracting website site viewings and booking reservations when their advertisements have the genuine "Veraccom Trust Badge” or property ID number used in their marketing.
(The Times Newspaper) Almost 6,000 UK travelers alone lost £7.2 million to fraud in 2016. To help protect the booker, we will be sending a clear message to the public that they should only book when they see our “Veraccom Trust Badge.”
Advertise Late Deals/Special Offers (Launching Spring 2018)
From Spring 2018, all members will have the opportunity to set special offers that will appear on the "Special Deals" section of the website. Using this feature could potentially help you to optimise any unoccupied times during the year and increase your revenue, even at short notice.
There is no additional charge to use this service.
Advantages over Non-Members
It won't come as a surprise when we tell you that results from a recent survey showed 80% of participants said they would choose to book verified holiday accommodation over those that are not verified.
That's eight in every ten people more likely to book with you!
A subscription gives any Veraccom member a clear advantage over non-members, based on these statistics. Over and above, you have the use of all the other features to your advantage.
Accommodation Xchange Scheme (Launching 2018)
Accommodation Xchange is an opt-in member benefit that allows you to offer your holiday property in an exchange with other members holiday properties. You are in control the whole time. You decide when your property would be available to exchange and you choose which country/owners you would like to exchange with.
Using this benefit could lead to you never having to pay (directly) for holiday accommodation again!
(Accommodation Xchange is currently under development)
Gain valuable exposure through our specialist multi-channel marketing campaigns to raise awareness of the Veraccom brand and our members holiday accommodation.
We use a range of channels to get our marketing strategy message across, including but not limited to - AdWords, Twitter, Facebook, Instagram, News Papers, magazines, email. Over and above we have SEO management to ensure we appear in the right searches.
Members properties will be selected to appear on our homepage, on our social media adverts, (general and direct) in our blogs and newsletters. We also have our properties of the week page situated on the property search tab.
In turn, this will drive traffic to your listing on the Veraccom site as well as those external sites you list with. The aim is to improve your overall exposure thus attracting more page views and bookings.
Improving your Social Media Marketing and Presence
If you use social media, newsletters, blogs to network and to grow your potential guest bookings or to generate interest in your holiday business, you will have the added advantage of featuring your membership in Veraccom on your posts.
You will be able to announce to your network community that you have made a significant investment in a Veraccom membership and your property has been independently visited and verified.
Veraccom will from time to time send you hints and tips on ways to improve your own social media interaction and to build your following.
Veraccom membership gives you access to Members Resources where a comprehensive list useful documents and information you can download and use for your holiday rental management.
An example of those documents included - health and safety, holiday rental agreement, code of conduct, terms and conditions of membership and best practice guidance, general policies, checklists and much more.
Member notifications and partnership offer for members will be stored in member resources.
Fully Searchable Public Site
The Veraccom website has a search engine built in to allow the general public to search for properties in the geographical area where your property is located.
Potential guests can also search by inputting your property identity number, thus generating more traffic to your property listing that could convert to bookings.
Our marketing campaigns will drive viewing traffic to search for properties on the Veraccom site, making it important you are listed!
Properties of the Week
Your property listing could be chosen to be included in the “Hot Properties” page on the website. All members will be eligible to be included and the page will, therefore, be regularly updated with new properties. "The Hot Properties" page will be located under the tab "Property Search or Properties".
Additionally, those properties that are included in the "Hot Properties" page will be included in the home page rolling carousel of properties.
Further details will be in the “Members Resource Centre”.
Properties of the Month
Members holiday accommodation will be highlighted in the e-newsletter and on our social media sites as "Properties of the Month".
The e-newsletter is distributed to all those who have subscribed as well as being linked to any public marketing campaigns.
Members Market Place (Launching 2018)
Members Market Place is an opt-in member benefit created to allow you to offer special rates and or incentives to fellow members for the rental of your property.
This feature can generate additional enquiries and bookings. It also allows you to tap into a marketplace that might otherwise escape you. This member benefit will be regularly highlighted in the member's updates, encouraging members to book from each other.
You will be in total control at all times. You set the individual rates, dates, time slots that can be booked by fellow members.
(Member MarketPlace Is currently under development)
New Listing Updates
We will regularly update you when new properties are listed in the accommodation Xchange scheme and members marketplace, thus allowing you to take advantage of every opportunity to book and enjoy.
Members Offers From our Chosen Partners
Members will be able to access a portfolio of particular partner offers that will be available for our members enjoy from time to time. Partner offers will be varied in nature, though where possible, will be, e.g., discounts from holiday accommodation listing sites to specialist insurance for your property.
We will keep you up to date when you partner offers become available and how to take advantage of them.
We will send you subscriber updates by email and SMS specific to your general membership, new features, hint and tips and industry news where relevant.
Regular blog and newsletters are issued to keep you up to date.
Code of Conduct & Best Practice Guidance
Our "Code of Conduct" and "Best Practice Guidance" which is part of our terms and conditions, allows members to stay informed while maintaining the best possible standards to be experienced by holiday guests.
The code and guidance are there to be used as a template ensuring members continue to go above and beyond to meet guest expectations.
Fee's are Tax Deductible
All membership fees are tax deductible.